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Rory Sutherland tells how one clever American turned a simple misspelling into a way to capture 20% of AT&Tโ€™s calls every time the company ran a national ad campaign. Yan just released his new book: Shorts to Millions Itโ€™s not theory, itโ€™s a blueprint โ€” built on billions of views and a full-time business created from reused content ...
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