The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and ...

The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector ...

A new study published in Nature has found that X's algorithm—the hidden system or "recipe" that governs which posts appear in your feed and in which order—shifts users' political opinions in a more ...

The CMS Collaboration has shown, for the first time, that machine learning can be used to fully reconstruct particle ...

A team of EPFL researchers has developed an AI algorithm that can model complex dynamical processes while taking into account ...

Algorithms aren’t acting maliciously. They’re doing what they were built to do. That’s why algorithmic bias in marketing is ...

Digital strategist who coined 'Answer Engine Optimization' says SEO and GEO each address only one-third of how AI ...

From PageRank to AI Overviews, Google’s understanding of authority evolved. Here's why brand legitimacy now drives sustainable visibility.

Never hear a duff track again.

Vinay Sharma et Olga Fink, du Laboratoire IMOS, ont développé une IA capable de simuler des systèmes complexes tout en ...

When it’s time to have a difficult conversation with a dying patient about whether to insert a feeding tube, Dr. Jonathan ...