Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...

Enterprise-grade AI operating platform Helium AI by Neural Arc has launched two new AI systems – Mantis and Prism. The company claims that these tools will offer a significant upgrade to its platform ...

Once the shopping rush of the holiday season winds down, New Year’s celebrations mark the next natural thematic season for marketers. It’s a time for reflecting on the past year and preparing for the ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Marketing campaigns do more than just sell stuff; they really shape how people see and connect with a brand. The best ones grab attention fast, get a clear message across, and actually get things done ...

Looking back at the first half of 2025, it’s clear that marketers faced some unique challenges. Economic shifts and changing consumer moods meant brands had to get creative. Some played it safe, ...

The 2025 edition of our Music Marketing Campaigns of the Year report contains details of the year’s best campaigns from all around the world. It’s always our most-read report and is the essential ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Amid a downturn in its business, Bumble is pushing true love. The dating app’s new global campaign, For the Love of Love, features ads with images of real couples who met through its platform. After ...

Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine anything better or more important than three simple words: “I’m lovin’ it.” McDonald’s launched the global ...