Tires are the only point of contact between a car and the road, meaning that no matter how dynamic, safe, or comfortable a car may be, every input has to be communicated to the road through the tires.

This video explores the historical, cultural, and practical reasons the United States continues to use customary units, and why efforts to adopt the metric system never fully took hold. Details of ...

Organizations have a wealth of unstructured data that most AI models can’t yet read. Preparing and contextualizing this data is essential for moving from AI experiments to measurable results. In ...

Google Ads quietly rolls out a powerful new AI model that is better able to catch policy violations and malicious activity. Google published a research paper about a new AI model for detecting fraud ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min U.S. airlines shuffled their ...

The findings are the latest example of how the notion of a single price is breaking down in the digital age, a trend economists say could be pushing up some prices. By Ben Casselman On a Thursday in ...

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

Python package with the implementation of different metrics to measure the distance between two event logs, from the control-flow perspective, temporal perspective, or both: Distance measure between ...

To better understand which social media platforms Americans use, Pew Research Center surveyed 5,022 U.S. adults from Feb. 5 to June 18, 2025. SSRS conducted this National Public Opinion Reference ...