Google just made it possible to shop for items directly in the AI Mode. Users in the US can now search for items and make purchases from Etsy and Wayfair without leaving Google or Gemini.
The way shoppers discover and buy products online is undergoing its biggest shift since the rise of mobile commerce.
AI agents can't recommend what they can't understand. Your product data structure determines whether agents see you as a viable option or skip you entirely.
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