The fourth edition of the e4m Red Carpet Experiential Marketing Summit & Awards is set to take place today, December 18, in ...

As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, ...

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

HoldCo Bros are back! In this episode, @NikonomicsPodcast and I talk about the initial stages of starting a business and why ...

Obsessing over ROI too early doesn’t make ideas safer — it makes them smaller. Signals tell you when value is actually ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Your competitive advantage comes from standing out. By investing in these four marketing trends, you’ll create a presence ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Authentic marketing is all about C.A.R.E.: capturing the audience’s attention, articulating the brand’s message, putting ...

What hundreds of global campaign submissions reveal about the future of music marketing. Music Ally has published our ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...