Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

Step by step tutorial on how to make a LEGO brick vending machine using standard LEGO bricks. This video explains the full build process, including the internal layout, simple input system, and manual ...