Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

The humble Lego brick is having a dramatic technological makeover that could transform how kids – and a fair few adults – ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.