This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

From content marketing and curation to advertorials and infographics, there’s no denying the digital industry loves a good buzzword (particularly when it comes to online marketing) and during their ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. The lure (and lore) of internet riches is intoxicating.

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI The FTC may have delivered a few ...

Scrolling through perfectly curated Instagram feeds and polished TikTok videos makes influencer life look like an endless vacation funded by brand partnerships and free products. The reality behind ...

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

Contributor content. Influencers are popular online figures that commit to a brand and its products or services. Do you have what it takes to become an Instagram influencer?

Is influencer marketing the future of brand communication? Know how micro-influencers, authenticity, and blockchain ...

The internet has changed the way fame works. What used to require years of networking and gatekeeping by major studios can now happen with one viral video, a catchy TikTok dance, or an unfiltered ...

You should be an influencer.” You could really just be going about your day peacefully, sifting through an assortment of ...

Caryn Wasser is chief brand officer at Little Spoon, the largest online baby and kids food company in the U.S. With a ...