The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

Hearing, “good job, keep doing what you’re doing,” may feel safe, but it won’t stretch your influence or unlock your ...

Eric Goodstadt, CEO of UpSwell Marketing, has seen this pattern repeatedly across the thousands of local businesses his team ...

Ads might be too loud, of poor quality or irrelevant, and repeat too often. Sometimes, there’s an ad in a foreign language or ...

As brands prepare for another year of shifting consumer expectations, Hussain urges a focus on stories, people and the “lived ...

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.

Unilever has announced a change to its global marketing leadership as part of an ongoing effort to sharpen its growth ...

AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named the 2025 Top AI-Powered Marketing ...

Former NFL star Shawne Merriman recently struck a streaming deal that excited him. But what's the future for regional MMA ...

In the shadow of Indonesia’s crackdown on imported secondhand clothing, a quieter, more exclusive form of thrifting continues ...

Under pressure, leaders face a choice: rely on reactive decisions or treat pricing as a strategic capability. By pulling a ...

The Nigerian Investment Promotion Commission (NIPC) has reported $10.23 billion in capital inflows and the creation of 3,016 direct jobs in the first half of 2025, highlighting strong investor ...