Airlines remained the largest segment by ad spend, investing $89.6 million in 2025 (a 31.6% increase year-on-year). The ...

An estimated 125.6 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement.

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Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media ...

An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel ...

Gracenote, the content data business unit of Nielsen, has found that sports program offerings across the top five subscription video-on-demand (SVOD) services jumped 52% year-over-year (YoY). This ...

NEW YORK – February 10, 2026 – Nielsen’s Gracenote, the global leader in entertainment metadata, today announced the ...

Nielsen’s latest CMV data shows the Milano Winter Olympics will skew younger and higher-income in Australia, with strong ...

Retail remained the market’s dominant ad investor in 2025, attracting $2.312 billion, well ahead of every other category.

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S.

New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting ...