Before you sign a lease, pressure-test the idea. Get barista experience, take classes, frequent local coffee events, and run a pop-up to validate demand. Build a mission-driven plan with experienced ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first step for any ...

The owners began their businesses with no college degrees and 100 percent grit. A visit from the TikTok food critic Keith Lee also helped. By Mercedes Lilienthal This article is part of a series on ...

Is opening a coffee shop worth it? Advice from the pros who have risked it all. Before you sign a lease, pressure-test the idea. Get barista experience, take classes, frequent local coffee events, and ...

Julie Wolfson is a writer and arts educator living Los Angeles who focuses on telling stories about the creative process. She has covered the world of coffee visiting farms, roasteries, and cafes ...