Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

Propolis is where B2B marketers find the right strategies, frameworks and skills to confidently drive growth, build teams, and prove a clear business impact. It’s driven by practical insights from ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when marketing, sales, and leadership s ...

From developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become ...

Are you curious about what marketing leaders across B2B are measuring these days? How does it compare with what your organization is measuring? Forrester has recently completed its SiriusDecisions ...

How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? Are you having to guess which leads are more likely to result in conversions? Or are ...

B2B marketing teams are reporting strong campaign performance and rising engagement but it has not translated into revenue.

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...