The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

The following is a guest post from Zachary Conen, senior manager with LRA, a Deloitte Risk and Financial Advisory business. Today, a brand is so much more than a logo or a brick-and-mortar building.

CU Boulder’s web standards help us ensure a seamless user experience across sites and devices. These guidelines promote compatibility and accessibility on university websites, enhancing our overall ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

Brand codes are essential for creatives to do their job, but their importance is often underplayed. We asked lead designers what they need from marketers in order to create the best possible ...

Toledo-based mystery shopper company IntelliShop said today it has created a brand standards and compliance division to tackle three franchise/chain brand areas of operation, including brand standards ...

At the very top of UAB websites, you'll see a full-width green bar with the UAB logo. This bar is standardized for any website hosted by UAB, whether on Joomla or WordPress. All UAB sites should ...