Profound changes afoot, thanks to IPTV... IPTV is coming - but how will it make money? Quocirca's Clive Longbottom speculates on the many options - from monthly payments to innovative advertising.
More than a quarter of all ads that Web surfers see are designed to play video, audio or animations--what's known as rich media--and that figure could grow to 40 percent by the end of 2003, according ...
Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...
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