It is the Toyota Land Cruiser 79 pickup truck, built by Bowen Customs, EC Off-road, and LiquidSpeed, and unfortunately, if you are in North America, you can’t have it. At least, not yet. Here’s what ...

Long before Ford launched the popular Maverick compact pickup truck in 2021, the advanced product strategy team at Toyota were planning a small truck of their own to slot below the bestselling Toyota ...

When Toyota introduces a new product, you know the company’s engineers spent years of research and development on that ...

Automakers like Ford and Hyundai are producing small trucks that outsell other popular models. Toyota makes midsize and full-size trucks. A small truck could be a huge win for the company's portfolio.

Pickups symbolize American culture, with Ford and Chevy leading US sales in 2024. Toyota Hilux, famous globally for toughness, isn't sold in the US but has an iconic legacy. The Hilux’s reputation ...

Sometimes, there are automotive product ideas that you think would be no-brainers. Toyota doing a small, fuel-efficient, unibody pickup often seems like one of those. For a few years now, car buyers ...

Toyota has been sending trucks and SUVs overseas for just as long it has cars, and some might argue that it’s these task-focused machines that gave the brand its first toehold in North America. With ...