The colder seasons are back. After months of a carefree attitude to clothes wearing, thoughts turn to layering up and finding that hero coat — a winter jacket that you`ll spend so much time in, it`ll ...
How Superdry is becoming cool again by targeting influencers after 'dad brand' fought to stay afloat
The iconic Noughties brand once raked in £1.7 billion a year with its garments being worn by the likes of David Beckham, Lewis Hamilton and Idris Elba. In more recent years, Superdry's hoodies and ...
With Autumn creeping in and the familiar chill of winter becoming ever present, it's time to start thinking about giving your wardrobe a new lease of life. The best way? invest in a leather jacket - ...
If you're on the hunt for a rain jacket that's as fashionable as it is functional, Superdry's latest offering could be just what you need. With rain forecasted this bank holiday weekend, now's the ...
Millennials looking for a little bit of ’00s nostalgia plus stylish comfort this winter may want to give Superdry a look. The retailer has plenty of versatile pieces for winter that are worth your ...
Superdry, once the go-to clothing brand for celebrities including David Beckham, Kate Winslet and Leonardo DiCaprio, has seen its star fade, gaining a reputation as a 'dad brand' while grappling with ...
CHELTENHAM, England — When the soccer player and fashion icon David Beckham was photographed leaving the Los Angeles airport wearing a brown leather Superdry jacket three years ago, the small British ...
Forbes contributors publish independent expert analyses and insights. Pooja Shah is a journalist who covers fashion, beauty and wellness. Preppy is back—and this time, it means business. Few brands ...
// CEO Dunkerton said the retailer had traded well since the end of October with a return to cold weather and “record levels of jacket sales over the Black Friday period”. Superdry has posted higher ...
The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. The colder seasons are back. After months of a carefree ...
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