Tension: Businesses want to understand their audience—but they rely on surveys and analytics dashboards that miss the emotional truth. Noise: “Social listening” is treated as a tool for trend-jumping ...

Social listening is an underused tactic for gaining consumer insights at scale. Observing and analyzing discussions on social media platforms allows you to better understand customers and prospects ...

People from all walks of life share on social media, including your customers. Are you listening? Here's how social listening improves the customer experience. Social listening is the process of ...

Adding one specialist role to your digital marketing team could make all the difference in 2026, according to social media ...

Rethink social strategy. Consumers are tuning out branded content. Brands must shift from broadcasting messages to actively responding to real customer conversations. Spot hidden opportunities. Social ...

Traditional forms of digital marketing communication consist of well-crafted visual and verbal messages. That is a part of social media content, but it also involves listening and creating custom ...

Learn how we uncover deeper insights with the Direct Message Methodology. We used to think market research belonged to clipboard surveys, formal focus groups, and expensive data firms. But in 2025, ...

Opinions expressed by Entrepreneur contributors are their own. Any marketer knows that social media is fertile ground for effective brand promotion and lead generation. A well-built business page on ...

The changes to everyday life due to COVID-19 are causing a resurgence of interest in social listening. Businesses are using it to understand the evolving consumer mindset, craft appropriate marketing ...

With more than 100 million tracks, the service is "inspired by queuing up the jukebox or putting on a favorite album with friends" at a time when social media is "based on division," says CEO Joseph ...

Here are 10 effective ways to restore your social media reputation, along with insights on how to prevent further damage. Reacting quickly to your brand’s error, regardless of what it is maybe the ...