Jeff Bezos, in front of a PowerPoint slide. Today, sales teams are hungry for personalization in the customer relationship; clients demand authenticity. Sophisticated audiences know if you are copying ...

Businesses in today's digital environment have many avenues available for generating sales and marketing to customers. Lead aggregators send leads from print, television, radio and digital ads. Sales ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...