Page titles and meta descriptions aren’t the most exciting SEO tactics to focus on. However, truly optimized page titles and meta descriptions are rare. Focusing on the small details of your SEO ...

SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO ...

Search behavior no longer follows a single pattern. Users still rely on Google results, but they also ask questions in AI-powered tools that summarize answers instead of listing links. This shift ...

I hate to be the bearer of bad news, but you’re not getting your clicks back. Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, ...

The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines. If an online search doesn't result in a ...

Now that AI search is dawning over the horizon, people are predicting the end of SEO and a decline in web traffic. And there’s good reason for people to think that way. Surely that’s not good for ...

Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put ...

Google's John Mueller said that no, clicks on newsletter emails do not help your SEO or help you rank better in Google Search. He did add that "it's good to have multiple separate sources of traffic ...