Everyone knows how much we love Pravana here at *V.F.*Beauty. Packed with all the best ingredients, Pravanaproducts are all free of sulfates, salts, parabens, and all the other unpronounceable ...

Blondes may not necessarily have more fun, but they definitely have a wider selection of toning products! Hair color geniuses at Pravana are looking to change that with their first-ever blue/green ...

The Blonde Wand from Pravana claims to lighten your hair seven levels in just seconds, which begs the question: does it work? And is it safe? Pravana has been a hair color staple for decades, but it ...

A new series outlining the history, purpose, innovations, sustainability, and pioneering spirit of Henkel's brands. NORTHAMPTON, MA / ACCESSWIRE / June 6, 2024 / Henkel's two business units, Adhesive ...

Remember mood rings from the '90s? Looking back, we know they didn't actually work, but we delighted in their color-changing powers anyway. Now that magic is back — this time for your hair. On Sept. 1 ...