We're always taught that first impressions are everything, but in the world of beauty, I'm not so sure this is the case. Yes, there have been times when a new skincare product has immediately had me ...

An honest review of Urban Decay's Tube Job Mascara, which comes in a buzzy Platinum shade (among others) and lengthens lashes ...

Maybelline's Colossal Curl Bounce Mascara is a great shout if straight lashes are your personal nemesis. The curved brush ...

Mascara is something that I wear almost everyday! Even with a light “no makeup” makeup look, I always put on a little mascara ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. The formula itself feels instantly luxe—not thick or goopy, but smooth in a way that covers every ...

Makeup is shifting away from minimalism in 2026: Bold, fun looks with an emphasis on technique, artistry, and self-expression ...

Makeup By Mario, Too Faced and Kulfi—honoring innovative mascara launches in March—join Prada Beauty, RevitaLash and accessibility-driven Tilt as prestige brands pushing the category in recent months.

I’m picky when it comes to mascara, which means I tend to not get excited when beauty brands launch new ones. Benefit Cosmetics, a brand that’s as picky about engineering mascara as I am about wearing ...

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are meant to be broken, with new options for shimmery highlighters for ice queens ...

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