"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator’s ...

Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels. So when it came ...

For those in the know, Matilda Djerf is synonymous with quite a few things: her effortlessly cool outfits, her Scandinavian aesthetic, her unfiltered Instagram pics. But really, it’s her perfectly ...

The return of the 70’s bouncy blowouts, the obsession with curtain bangs, the popularizing of oversized button up shirts, all because of one woman: Matilda Djerf. Djerf is, or should I say was, the it ...

Few are worthy of the title influencer like Matilda Djerf. An icon for many young women around the globe, fans of the 27-year-old have gone crazy for her style, which explains why her brand, Djerf ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet. The Swedish ...