Discover how John Deere overtook International Harvester to dominate the U.S. tractor market, and why Kubota is rising fast ...

A new deal between an ag equipment giant and the nation's largest farm group offers an update to the nation's “right to repair” discourse, but some wonder if the text has the necessary teeth to truly ...

John Deere recently unveiled its new autonomous tractor that's ready for large-scale production. The tractors will be able to operate without a driver vis mobile device. While the farming industry has ...

Municipal orders created orange, yellow and blue John Deere tractors that now command premium prices from vintage equipment ...

John Deere's latest round of layoffs in Iowa is colliding head on with its decision to pour tens of millions of dollars into ...

John Deere (NYSE:DE) unveiled new autonomous machines at CES 2025. The company said it expanded its technology across agriculture, construction, and commercial landscaping. The company's ...

John Deere’s top finance chief pushed back gently on President Trump’s claim that regulations alone are driving up tractor prices, saying the true path to lowering costs for America’s farmers lies in ...

In the glow of dawn, the familiar green silhouette of a John Deere sprayer glides over a furrowed field. Jets of carefully mixed herbicides sprinkle the fallow ground while the operator patiently ...

The company designs a VR demo to walk reporters through the experience of planting crops -- all the way down to the seed level. Shara Tibken was a managing editor at CNET News, overseeing a team ...

John Deere is taking the Internet of Things out into the field by developing new technologies and embracing existing ones to boost the efficiency of prepping, planting, feeding and harvesting with the ...

John Deere is sending VR headsets with virtual tractor demos for CES 2021, as the tech industry tries to figure out how to make virtual product demos feel real. Shara Tibken was a managing editor at ...

John Deere recently unveiled its new autonomous tractor that's ready for large-scale production. The tractors will be able to operate without a driver vis mobile device. While the farming industry has ...