While a part of America is driven to extremes and polarisation is on the rise, the Gen Z is silently ushering the society into a silent revolution based on gender identity. Pronouns can have a big ...

As gender identities move from the bonds of binary to the freedom of fluidity, The Branding Nook’s Prachi Gupta says the brands of the future will be those that think of people as just humans – not ...

Recently, at a queer event in New Delhi, I asked two men their pronouns. One responded “he/him” while the other said, “I don’t tell anyone. I know who I am and that’s what matters.” Earlier that day, ...