The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Not an easy task!

If you’re celebrating Christmas with your children, you probably know how much excitement the Elf on the Shelf brings each December. One question comes up every year: when does the Elf on the Shelf ...

My kids are teenagers now, but they believed in Elf on the Shelf for more than a decade. When I was deep in my elf years, I complained about the work, and now I miss it. These days, my elves are ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new tradition that resonates with families worldwide is nothing short of a ...

Editor’s note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each ...