As a new wave of Gen Z graduates enters the workforce, they’re joining a generation of Gen Z professionals who have been ...

“Help” isn’t a dirty word: a new study has found younger generations are less likely to think asking for help is a bad thing. The poll of 2,000 U.S. adults, split evenly between Gen Z, millennials, ...

On any given weekend, bar stools across the country are more likely to be filled by millennials and folks in their 50s than by the 20-somethings once known to dominate America’s drinking scene. Now, ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Americans say they now need a net worth of $839,000 on average to be “financially comfortable” and $2.3 million to be “wealthy,” according to a new survey from Charles Schwab. The perceived net worth ...

You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of their own private TV show? Gen X, broadly speaking, is suffering from a ...

Gen Z believes they're living in the worst time in human history. At least, that's how 40% of participants reported feeling in a new study from the students' platform EduBirdie. The survey of 2,000 ...