This guide offers exclusive insights from the customer service experts at Khoros. Whether you’re just starting out, completely revamping, or simply fine-tuning your brand’s customer journey, you’ll ...

A sales funnel is a sales strategy that gets its name from the way people draw it in a diagram. At the top is a group consisting of all possible customers. At the bottom is a subset of people from ...

Unless you’ve been living under a rock (stone/pebble/hard surface… outdated keyword variant joke, sorry) in the digital marketing world, you’ve likely run across at least one confident declaration in ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

You’ve probably heard the term "marketing funnel" being thrown around (or perhaps this is your first time hearing it). Either way, you might not have any idea what it means. If you don’t know how it ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...

The resulting return-on-investment (ROI) can not only be measured precisely, but also predicted ahead of time with artificial intelligence (AI). As a result, budgets marketing executives devote to ...

In the overly saturated market of Direct-to-Consumer (D2C) brands, building a sophisticated growth engine that is scalable and profitable needs more than overused marketing tactics and brand ...