Have you ever puzzled over what image file types you should be using or if you really need to add file names and alt text to every image on your website for SEO’s sake? Don’t let these nitty-gritty ...

Search engine crawl data found within log files is a fantastic source of information for any SEO professional. By analyzing log files, you can gain an understanding of exactly how search engines are ...

In the latest episode of Ask Google Webmasters, Google’s John Mueller goes over whether or not it’s okay to block special files in robots.txt. Google’s John Mueller answers a question about using ...

Google's John Mueller said having a 100MB video file on your home page won't have a noticeable SEO effect. This was his response on a Reddit thread to the concern of having such a weighted-down file ...

Yes, image file names can affect SEO. Search engines use the file name to understand what the image is about, so it's important to use descriptive words that accurately describe the image.

Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time. I’ve written many times in the past about how ...