Hosted on MSN
Are A-B tests leading market researchers and online advertisers astray? Study says they could be
Researchers from Southern Methodist University and the University of Michigan published a study that examines platforms' A-B testing of online ads and uncovers significant limitations that can create ...
Researchers from Southern Methodist University and University of Michigan published a new Journal of Marketing study that examines platforms’ A-B testing of online ads and uncovers significant ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback