Opinions expressed by Entrepreneur contributors are their own. Many of us have spent countless hours crafting our communications. Our time is intended to create the perfect pitch to investors, ...

You are most likely not your target audience. Sure, some people are lucky enough to work with a product or service that they consume or want to consume, but most of us spend our days working on ...

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We all ...

I have been asked to present to my senior leadership. I have a 30-slide presentation that I developed for my staff. It was great! They’re giving me 10 minutes and I’m seventh on the agenda. What do ...

One of the first questions I ask when interviewing a new potential client radio station is “Who are you targeting?” My questions continue in an effort to ascertain how much is known by the management ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brandon Pena Let’s face ...

Opinions expressed by Entrepreneur contributors are their own. How well do you know your audience? It’s a question that every entrepreneur must carefully consider if they wish to make their products ...

So you’re in the process of developing top-notch content for your product or service and you’re wondering how to get it in front of the eyes of the right people. When your brand is discovered by the ...

As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are your target audience. Depending ...

Most SEOs focus on keywords and backlinks when it comes to websites. But if you don’t know who’s actually landing on your website, you’ll miss chances to turn visitors into customers. Because when you ...