While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Let’s talk about trust. In a world where customers are constantly bombarded with choices, building trust and connection is a differentiator that often can make or break your business. People want to ...

Here’s the deal: Chasing quick wins is a fool’s errand. Sure, those quick wins and immediate sales might pad the quarterly reports, but they’re definitely not setting you up for sustained and ...