Football shirts are not just fashion accessories for diehard supporters — they are seriously big business. With the Premier League’s popularity continuing to grow exponentially, and a global audience ...

Clothes are a square peg/round hole kind of problem. Off-the-rack clothes are pre-made, hung in stores, filtered through by the consumer, value-evaluated with the pocketbook, and then, finally, at the ...

James Bird, editor of Footballco’s Mundial, is seeing brands jumping on the “football shirt hype train”. He explains why some stand no chance of working. Football shirts are the most emotional ...