American watch collectors can now purchase pre-owned, fully authenticated Rolexes directly from the company itself as part of the expanded program.

Not long ago, buying a new Rolex required a certain suspension of disbelief. Prices followed ravenous appetite rather than ...

With Black Friday looming ever closer, you'll notice a wide array of deals floating around. While the sales event was once a haven for cut price beauty and electronics, it now encompasses just about ...

Rolex Submariner watch with black dial and bezel, stainless steel case and bracelet, shown underwater. Another year, another ...

If you want to purchase a Rolex Daytona new at retail, you are among what appears to be millions of people who “register their interest” at authorized dealerships every year. Our recent research shows ...

Why are some consumers willing to spend more for a used watch than for a new version of the same model? WSJ’s Jacob Gallagher explains why the secondary market for watches has exploded in recent years ...

A Morgan Stanley analyst said it's "unlikely that secondary prices will stabilize in the near future." ...

In California, in the early ’70s, Kirk Rich, a third-generation employee at his family’s watch shop, began to make waves in the luxury timepiece industry for his dial modifications. At the time, Rich ...

Rolex isn’t exactly known for taking big swings. The world’s most famous and successful watch company is renowned for its ...