A few years ago, I was the CTO and cofounder of a startup in the medical practice management software space. One of the problems we were trying to solve was how medical office visit schedules can ...

Big data refers to large, diverse sets of information from multiple sources that can provide strategic information for ...

Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

Forbes contributors publish independent expert analyses and insights. I write about how data & data-driven marketing are changing business. This article is more than 10 years old. Big data is new and ...