Golden Valley, Minn.? After helping generations of homemakers collect sets of traditional flatware and dishes, the Betty Crocker catalog is taking a slightly different tack: selling trendier kitchen ...

Friday marked the end of a 75-year tradition for many American families: Snipping and saving box-top coupons for discounts on silverware and other merchandise sold through the Betty Crocker catalog.

GOLDEN VALLEY, Minn. -- After helping generations of homemakers collect sets of traditional flatware and dishes, the Betty Crocker catalog is taking a slightly different tack: selling trendier kitchen ...

GOLDEN VALLEY, Minn. — After helping generations of homemakers collect sets of traditional flatware and dishes, the Betty Crocker catalog is taking a slightly different tack: selling trendier kitchen ...

After shifting its focus from loyalty points to cash for education, Betty Crocker is ringing up millions to help schools across the country. Instead of its points program, Betty Crocker had redirected ...