Last week, I gave you five questions that every salesperson should memorize. Today, I’m doing the same thing with marketing, but here it’s up to the marketer (not the customer) to come up with the ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

Marketing theory is not as complicated as it seems. Often business owners who are looking to expand their brand through marketing get lost in the jargon and technical terms, finding themselves at a ...

In the wide world of marketing, there are a ton of things that you could learn how to do. The explosion of digital marketing has left us with hundreds of specialized roles, skills, and niche areas for ...

Everyone wants to market to Gen Z. They are, after all, the new generation of consumers — and already represent over $140 billion of spending power. But they’re a challenging group, those Gen Zers.

Product, price, place, and promotion are the four Ps in a winning "marketing mix" Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private ...

Want to get your next book not only published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing ...

Marketing seminars are events in which people gather to learn more about various marketing topics. They're sometimes held by national marketing organizations such as the American Management ...