ALURA launches Alura Pexus, an AI-based lead enrichment system designed to help B2B organizations focus sales efforts on the ...

Today’s companies are known to have an insatiable appetite for getting more clients. The first step to generating more sales for their business will always lie upon the acquisition of more b2b sales ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

According to a 2011 National Marketing and Sales Study recently released by Demandbase and Focus, a company’s corporate website is the top source of new sales leads, second only to personal ...

Right now there are possibly thousands upon thousands of leads sitting in your customer relationship management (CRM) tool and collecting dust. This is the reality for many business-to-business (B2B) ...

Marketing automation software monolith HubSpot has truly helped revolutionise how businesses approach marketing and generating B2B sales lead for their organisation. The one-way, spray-and-pray ...

When solidifying your goals for lead generation, it can be tempting to focus on the quantity of incoming prospects. Which is not surprising, given it a rather straightforward and easily accessed ...

The world of B2B sales and marketing has undergone a seismic shift in recent years. The buyer journey has evolved, as lead generation models such as direct marketing and events show diminishing ...

Cold calling isn’t dead, but it’s challenging. Most salespeople don’t like it. Personal networking is effective but can be very time consuming. This all leads to a question: “In today’s environment, ...