Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, influencer marketing has become a popular strategy for B2C businesses to ...

B2B marketing is a term that is being used for industrial marketing or the business to business marketing. These marketing tactics are being used by individuals, MNCs, firms, commercial, and ...

Getting your B2B marketing content strategy right for 2026 is going to be a bit of a puzzle. The digital world keeps changing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. But it doesn’t have to be.

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! In the episode, host George B. Thomas chats with B2B Forum speaker Michael Barber, and parts of their conversation could surprise ...

The ongoing pressure to do more with less is driving B2B marketers to revisit the fundamentals and examine ways to make a greater impact on the bottom line in 2024. The Fast Company Executive Board is ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

Opinions expressed by Entrepreneur contributors are their own. If you’re a small- to midsize-sized business (SMB) and in the business-to-business (B2B) space, you know how messy the digital revolution ...