Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

How to handle B2B content the right way? Click to learn about the major changes in B2B marketing, and find tips on how to balance audience engagement and SEO.

With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the ...

It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

Yearly or even longer-term marketing plans have lost their value amidst the constant waves of change we are experiencing today. As a B2B leader, whether you’re in a marketing or sales or business ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Industry experts are convinced that the world will never go back to how it was before the global pandemic. The "new normal," as media terms it, has a focus on more socially-distanced interactions and ...