Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity ...

Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...

Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...

A new study suggests that 62 per cent of B2B and B2C marketers are considering using augmented reality technology for their campaigns. However, the majority of them are still unsure about how to use ...

LONDON--(BUSINESS WIRE)--Technavio has published a new report on the global mobile augmented reality market for marketing and advertising, which is expected to grow at a CAGR of almost 106% from ...

After working and publishing on Digital Marketing for 15 years, Luis truly believes today that Augmented Reality will change the world and how we see it. And works everyday towards that change. The ...

Sam Gowing is a content writer at Fifty Five and Five, a digital marketing agency in London that help technology companies to communicate more effectively, reach new audiences and drive leads.

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Lenovo has introduced the Phab2 Pro, a smartphone that will enable B2B marketers to deploy augmented reality experiences to promote their products and services. The device uses Tango, a Google ...

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