Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

With the help of augmented reality, five members of the Harlem Hellfighters can now march just yards away from the graves where they’re buried. Using this technology, you can stand side-by-side with ...

One of the most important things you can do with your company’s website is make it user-friendly for your customers. Augmented reality (AR) is an innovative way to enhance user experience by creating ...

Next week, the Alamo will be offering visitors a chance to explore the site through a different perspective. On Sept. 6, the monument is launching a program called "Surrounded! The Alamo Augmented ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

There’s a fun, family-friendly immersive experience in Manhattan if you’re looking for something different with the kids or friends — or if you’re an augmented reality lover. Immersive Gamebox, a ...

Take a deeper dive inside the Alamo’s newest additions - including the Ralston Family Collections Center, home to some of the most fascinating artifacts in Texas. Senior Researcher & Historian Kolby ...

Living with chronic myeloid leukemia (CML) can feel as if you’re lugging around a massive weight everywhere you go—and Novartis is hoping to give doctors a taste of that experience so they can better ...

D'USSÉ's limited-edition release brings Grammy Award-winning producer Hit-Boy into your holiday parties. D’USSÉ cognac has teamed up with Grammy Award-winning producer Hit-Boy for a special AR ...

Banking is a sector that has never fallen behind in adapting the transformative technologies, and augmented reality is thus quickly becoming the new game-changer. As customers increasingly demand ...

Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...