Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...

You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...

Opinions expressed by Entrepreneur contributors are their own. Augmented reality is clearly becoming increasingly popular. From just over 500 million mobile augmented reality users worldwide in 2020 ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...

While virtual reality (VR) is what gets most people excited, augmented reality (AR) has a considerable advantage. AR doesn’t require expensive headsets. It can run on hardware almost everybody has - a ...

SANTA CLARA, Calif. -- Reality isn't what is used to be. With increasingly powerful technologies, the human universe is being reimagined way beyond Google Glass' photo-tapping and info cards floating ...